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advertiser
Last modified: Tuesday, January 29, 2008 

In affiliate programs, the advertiser is the Web site owner or merchant who pays affiliates for sending traffic to their site to purchase or generate leads. Also called merchant.

See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia.
Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.

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  Related Links

ECommerce-Guide
ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.

ECommerce-Guide Affiliate Week Profile: Amazon Associates
Launched in 1996, the Amazon Associates affiliate program is the granddaddy of all e-commerce affiliate programs. Amazon Associates has evolved over the years and currently offers a number of different opportunities for affiliates to profit from.

ECommerce-Guide Affiliate Week Profile: Commission Junction
For anyone looking to make some big bucks through affiliate advertising, one destination that you must seek is Commission Junction.

ECommerce-Guide Affiliate Week Profile: eBay Affiliates
If you're looking for a way to earn income from eBay without having to actually sell anything yourself, the eBay affiliate program is something to consider.

ECommerce-Guide Affiliate Week Profile: Google AdSense
Making money with Google is easily done. With a few basic guidelines, it's almost a sure bet your site can generate incremental revenue.

ECommerce-Guide Affiliate Week Profile: Linkshare
Linkshare has a large selection of online retailers to choose from allowing you to market certain merchants and products to your site's audience.

Refer-It.com
The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners.

Webopedia's 'Did You Know... How Affiliate Marketing Works?'
Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site.

Related Categories

Electronic Commerce

Online Advertising

Related Terms

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affiliate

affiliate agreement

affiliate link

affiliate program

click fraud

click-and-mortar

click-through

click-through rate

electronic commerce

page view

user session

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