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CRM
Last modified: Monday, February 08, 2010 

Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.

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CRM Spending Increases Despite Myriad of Market Players
The CRM software market is set to grow to more than $10 billion by 2005, according to a report by Ovum.

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The First Step to E-Care: EBPP
Successful telecommunications service providers understand that profitability is a delicate balance of managing costs and giving customers what they want.

The Law of Averages: CRM on the Web
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CRM Systems (CRM) - CRM2day.com
The #1 CRM portal for Customer Relationship Management and Marketing offering CRM news, events, CRM articles, white papers, analyst gurus, strategy views, CRM solutions and applications, CRM software and system reviews.

Utilities Increasingly Turning to E-Billing
Companies that deliver water, gas, electricity and other services to households and businesses have stepped up plans to offer e-business services to lock in customers and lock out the competition.

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