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CRM Last modified: Thursday, July 24, 2003
Short for customer relationship management. CRM entails all aspects of interaction a company has with its customer, whether it be sales or service related. Computerization has changed the way companies are approaching their CRM strategies because it has also changed consumer buying behavior. With each new advance in technology, especially the proliferation of self-service channels like the Web and WAP phones, more of the relationship is being managed electronically. Organizations are therefore looking for ways to personalize online experiences (a process also referred to as mass customization) through tools such as help-desk software, e-mail organizers and Web development apps.
Consumers Not Ready for EBPP Only 7 percent of U.S. households think they will be capable of sending and receiving bills via the Internet within six to 12 months. CRM Guru Free membership includes a newsletter for the CRM industry, a moderated weekly discussion and special offers for CRM events, products and services. CRM Spending Increases Despite Myriad of Market Players The CRM software market is set to grow to more than $10 billion by 2005, according to a report by Ovum. CRMcommunity.com A resource for CRM news, research, conferences and networking. E-commerce: All About Customer Relationship Management Suite101.com looks at the strategic importance of managing customer relations. Society of Consumer Affairs Professionals in Business A chat room, FAQs, plans for conferences, and links to other useful sites. The First Step to E-Care: EBPP Successful telecommunications service providers understand that profitability is a delicate balance of managing costs and giving customers what they want. The Law of Averages: CRM on the Web How come nobody understands customer service on the Web? Ineptitude prevails, despite the countless companies devoted to eCRM. Utilities Increasingly Turning to E-Billing Companies that deliver water, gas, electricity and other services to households and businesses have stepped up plans to offer e-business services to lock in customers and lock out the competition.	Related Categories Business Computing Communications Electronic Commerce World Wide Web Related Terms decision support system EAI EBPP enterprise ERM IVR sales force automation wireless ASP