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context-centric
Last modified: Friday, July 18, 2008 

In online advertising context-centric refers to the marketing practice of matching product advertisements with content on an affiliate's Web site by placing the ad in context. For example, a merchant selling cookware may use affiliates with sites that focus on providing cooking-focused content. See also contextual advertising.

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ECommerce-Guide
ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.

Refer-It.com
The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners.

Webopedia Quick Reference: Online Auction Abbreviations
With the growing popularity of online buying and selling, Internet and online classified lingo has also grown. Use our Guide To Understanding eBay & Auction Acronyms to stay up to date with the jargon.

Webopedia's 'Did You Know... How Affiliate Marketing Works?'
Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site.

Webopedia's Quick Reference Section
Use this Webopedia reference section for information on common Internet and computer facts and occurrences.

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banner ad

contextual advertising

ROC

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