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cost per thousand Last modified: Tuesday, January 29, 2008
Abbreviated as CPM (the letter "M" in the abbreviation is the Roman numeral for one thousand). CPM is used by Internet marketers to price ad banners. Sites that sell advertising will guarantee an advertiser a certain number of impressions (number of times an ad banner is downloaded and presumably seen by visitors.), then set a rate based on that guarantee times the CPM rate. A Web site that has a CPM rate of $25 and guarantees advertisers 600,000 impressions will charge $15,000 ($25 x 600) for those advertisers' ad banner. See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia. Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.
ECommerce-Guide ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Refer-It.com The Refer-It database lists thousands of programs offered by e-commerce vendors that share revenue with Website owners. Webopedia's 'Did You Know... How Affiliate Marketing Works?' Affiliate marketing is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser's banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser's site. Webopedia's Quick Reference Section Use this Webopedia reference section for information on common Internet and computer facts and occurrences.	Related Categories Electronic Commerce Online Advertising Related Terms affiliate affiliate agreement affiliate link affiliate program banner impression pay-per-click pay-per-lead pay-per-sale Shopping cost per thousand Products Compare Products,Prices and Stores Shop by Category: Pets 18 Store Offers Nutrition 50 Store Offers