(pād in-kloo´zh&n) (n.) A search engine marketing model in which a Web site pays a fee to a search engine that then guarantees that the Web site will be displayed in the returned search results for specifically named search terms. For example, a Web site that sells baseball trading cards can pay a search engine to ensure that its site is returned in the search results when a user searches on the phrase “vintage baseball cards.” Paid inclusion, for some search engines, also means that the search engine’s spiders will crawl their sites more often than non-paid sites. Different search engines treat paid inclusion results differently; some indicate the paid inclusion results as advertisements while others display them as results alongside non-paid search results.
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