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push strategy Last modified: Thursday, March 12, 2009
A channel partner term that is used to describe how products and services move through channel partners to the consumer.  A push strategy uses marketing channels, such as trade promotions, to "push" a product or service through to the sales channel. Push strategy is one of several types of channel strategies. Contrast with pull strategy.
IT Channel Planet IT Channel Planet provides an in-depth look at expanding business opportunities for the reseller channel. It highlights updated news, technology and business trends for VARs, resellers, managed service providers, system integrators and other channel partners, focusing on the ways these channel partners can capitalize on evolving trends to grow their businesses profitably. Webopedia's "Did You Know...?" Section Use this Webopedia knowledge section for an in-depth overview of specific technologies and occurrences in the areas of Computer Science, The Internet, and Computer Hardware and Software.	Related Categories IT Channel Partners Related Terms accrual brand channel channel captain channel partner channel strategy loyalty program pull strategy SI VAR vendor Shopping push strategy Products Compare Products,Prices and Stores Shop by Category: Computer Games 21 Model Matches DS Games 5 Model Matches PlayStation 2 Games 2 Model Matches