 ECommerce-Guide
ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.
Ecommerce-Guide: Savvy Search Boosts Sales
Intelligent e-commerce search software helps site owners understand what buyers are searching for but also delivers results that highlight the most popular products from previous searches. Providing relevant search results is critical; otherwise site owners risk losing a sale and a potential loyal customer.
Faceted Site Search Spikes Sales
Multi-faceted search, or letting shoppers look for items based on a variety of variables, and so-called "searchandising," or search tools that integrate merchandising into the results, are coming to the forefront of the industry as they net e-tailers higher-than-average conversion rates. And, analysts say the trend is only going to get hotter as more companies offer such services and more online sellers report plans to adopt them.
|
