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VAR
Last modified: Wednesday, February 25, 2009 

(pronounced as one word) Short for value-added reseller, VARs typically load applications or proprietary software onto computers and may also incorporate third-party options to design a complete solution for a client. This "value-added" system is often customized for a specific application, but is sold to the VAR's customer base under the original design manufacturer brand; with that manufacturer's warranty, support, and license agreements. VARs may also resell customized OEM equipment.

See also OEM.

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IT Channel Planet
IT Channel Planet provides an in-depth look at expanding business opportunities for the reseller channel. It highlights updated news, technology and business trends for VARs, resellers, managed service providers, system integrators and other channel partners, focusing on the ways these channel partners can capitalize on evolving trends to grow their businesses profitably.

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application software

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computer

hardware

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